As we become more sophisticated about how we use the web for both communication and purchasing, the opportunities to actually have an impact by voting with your wallet grow commensurately. Social media and web evolution are teaching us to group and organize quickly and effectively, and at the same time they are simplifying the opportunity to speak up and have a place in the conversation.
One of our readers clued me in to a recent initiative that is a result of direct feedback from individual shoppers:
http://www.amazon.com/frustration-free (click on the 'learn more' link)
It seems that Phillips Electronics was really getting pasted in their user experience feedback for their impossible-to-open plastic packaging. They took the feedback to heart and have started to redesign their packaging to make it more user-friendly, and are paying close attention to the user feedback on the changes. One can only hope that the feedback also stressed environmental friendliness so that the new designs incorporate both.
My point is that even without an organized virtual ‘initiative’ or ‘movement’, people taking the time to provide feedback on things that are important to them in their purchasing lives have a rapid and direct impact on suppliers. So when you actually vote with your wallet and take the time to speak up and let folks know what you’re up to, good things happen.
It’s great to be home. All that green obscures my view of the sky.
Vote with your wallet.
Steph
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