How do you know that voting with your wallet works? Because last week the Courage Campaign – one of my regular resources – put out the word that Orbitz has been advertising on Fox (which was to be the topic of my next note to you), and in just a few days 40,000 people contacted Orbitz demanding that they stop supporting Fox News. Today I received the following from the CC (Courage Campaign) folks: “On Monday night, Bill O'Reilly devoted his program to attacking all 40,000 of you who called on Orbitz to stop funding anti-gay Fox News, and he defended Orbitz, saying they have "courage."” The CC folks go on, of course, to ask for donations – they are a gay political org, so they are putting together an ad that specifically targets gay markets to inform the readers that they should not be giving money to Orbitz – but the point is that the impact was so immediate and significant that Mr. O’Hatebluster felt compelled to address it on the air!
My message here is that when you vote with your wallet you double down your effectiveness by letting your targets know what you are doing and why. We are stronger than we know, so stick to your ideological guns and keep up the good work.
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