I was both surprised and gratified at how many positive responses I received the e-mail I sent last week suggesting fighting political/social ills by targeting where you spend (or don’t spend) your money. One of the wonderful things about sending such a communication is the discovery that other folks are doing similar things, and that there are lots of resources out there to help. The following was forwarded to me by one of last week’s recipients. It is a link to an organization that has a whole process devoted to reducing advertising and dollars spent on/for Fox News (Fox News…now there’s an oxymoron).
I love the idea of having conversations with your local businesses when you see Fox being broadcast in their operations (one of my friends has been complaining for ages that whenever he goes to the gym Fox is what’s showing for the treadmill gang) in addition to targeting your spending.
I was also reminded that positive reinforcement is as important as negative, so I am currently researching lists/web pages that provide information on companies that are socially and politically responsible. If you know of any that would be appropriate please send along.
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